Blog Posts

The retail industry has changed more than ever in recent years with the evolution of social media platforms. In today’s world, you can get the shopping experience on social media, leaving retailers to no longer rely on traditional marketing to reach their audience. We now see social media as the source for brand discovery, research on product quality, and purchase decisions.  A large percentage of consumers today no longer choose to walk into retailers, and would rather just

As of 2025, the beauty industry has moved faster than ever with social media being the driving force behind every trend, launch, and buying decision. The integration of AI into these platforms has accelerated personalization by a great deal. This new digital landscape is reshaping the way beauty brands communicate and connect with consumers, and how consumers are making buying decisions.  Consumers are focusing their time on content that feels very authentic and is not sponso